Usage in This Book Compared with Market Usage · IDAEO: Marketing in the Age of AI
Usage in This Book Compared with Market Usage
The same term can have different meanings. The following compares this book's definitions with terms used in the market.
| Terms | Usage in this book | Usage in the market |
|---|---|---|
| GEO | In this book, GEO is the optimization domain that improves content visibility in generative answers, following Aggarwal et al. (2024). Building the AI index is the name of an S4 function, not GEO. | Generative Engine Optimization focuses on content visibility in generative answers. |
| AEO (Optimization Domain) | Gets AI answers to use your content. It includes AIO's AI Overview Optimization and supports AI real-time retrieval, AI Agents, and Automated Information Services. This is an optimization domain, not a service tier. The first service tier is called AEO Exposure and covers only S1–S4. | Gets content used or cited by answer engines. |
| AEO Exposure | A service plan covering S1–S4, with the goal of getting content read first. Mentions in answers belong to AEO+ Word of Mouth (S5–S6); being listed as a source belongs to S7. | In the market, AEO is often understood as getting cited by answer engines. |
| LLMO | In this book, LLMO means optimization aimed at model training. Reads for training can be observed, but they do not mean a model has been trained on your content or remembers you. | The name is Large Language Model Optimization. |
| AIO | In this book, AIO refers only to AI Overview Optimization for search engines. When AIO is used in the market as a general term for AI Optimization, it spans multiple domains. That broader usage cannot be placed entirely under this book's AEO. | In the market, it can mean AI Overview Optimization or serve as a general term for AI Optimization. |
AEO focuses on getting AI answers to use content. GEO focuses on improving visibility in generative answers. The two Optimization Domains overlap.
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Cite this book
IDAEO: Marketing in the Age of AI · 林毅祥（TK Lin） · 1st edition, 9th revision · · https://km.idaeo.ai/idaeo/textbook?lang=en · CC BY 4.0