Core
What IDAEO Is
The three eras of marketing, showing the expansion of Marketing Audiences
Read the three eras from left to right and compare the five characteristics from top to bottom; the rightmost column is IDAEO.
- Marketing
- Definition
- Marketing = getting the right customers to find you, trust you, and choose you
- Era
- Traditional Marketing
- Online Marketing
- AI-Era Marketing (IDAEO)
- How customersfind you
- Ads, word of mouth
- Search online themselves
- Ask AI directly
- Who decides
- Media space
- Search rankings
- AI answers
- MarketingAudiences
- Humans
- Humans + Search Engines
- Humans + Four AI Audiences
- What you do
- Advertising, PR
- SEO, keyword ads, social media
- Six Domains + Verification
- What countsas results
- Reach, sales
- Clicks, conversions
- AI Content Use, customer visits
- ID
- EO
- Original framework © 2026
Related figures:Figure 8-3
The Five Dimensions of IDAEO Marketing are the framework
Read from top to bottom: the one-line definition, the five dimensions, and the nine elements; each cell corresponds to the dimension above it, and the bottom row marks, by figure number and figure name, where each element is expanded.
- Definition
- In one line
- IDAEO = AI-Era Marketing
- Five Dimensions
- ①
- Audience Strategy
- For whom
- Chapter 1
- ②
- Journey Design
- Which steps to take
- Chapter 2
- ③
- Trust &Verification
- Why trust it
- Chapter 4
- ④
- Service Tiers
- To which tier
- Chapter 5
- ⑤
- Performance Measurement
- Counting results
- Chapter 6
- Nine Elements
- Core Structure
- MarketingAudiences
- OptimizationDomains
- CustomerJourney
- JourneyDiagnostics
- IDAEO
- Solutions
- VerificationPrinciples
- Service Tiers
- PerformanceMetrics
- First-Party
- Data
- Expanded in
- which figure
- Figure 1-1
- Five Marketing
- Audiences
- Figure 1-1
- Five Marketing
- Audiences
- Figure 2-1
- AI CustomerJourney
- Map
- Figure 2-2
- Diagnostics
- Gate Map
- Figure 5-2
- Metrics
- MappingMatrix
- Figure 4-1
- IDAEO
- VerificationModel
- Figure 5-1
- Service Tiers
- Ladder
- Figure 5-2
- Metrics
- MappingMatrix,
- Figure 6-1
- Full-Journey
- Dashboard
- Figure 6-1
- Full-Journey
- Dashboard
- ID
- EO
- Original framework © 2026
Related figures:Figure 8-3、Figure 1-1、Figure 2-1、Figure 4-1、Figure 5-1、Figure 6-1、Figure 2-2、Figure 5-2、Figure 7-1
The Seven Laws of IDAEO are the core of the entire book
Read from top to bottom: law name, one-line summary, why, and corresponding dimension. The bottom row connects to Figure 0-2, “Panorama of the IDAEO Theory Framework,” linking the core principles to the framework. All seven laws land on the ten steps. Journey Design is where the seven laws are put into practice together, so the bottom row of Figure 8-3 does not list it separately. Services stack up tier by tier on the same entity, so the Law of Identity Continuity corresponds to Service Tiers. When cross-checking the same entity across sources, see whether AI links different content back to that entity. If consistent identity information still leads to misidentification, revisit this law.
- Law
- Core
- The Seven Laws of IDAEO: Fundamental Principles of AI-Era Marketing
- Seven Laws
- Audience
- Law of Audience
- Adaptation
- Identity
- Law of Identity
- Continuity
- Verification
- Law of
- Independent
- Verification
- Fact Primacy
- Law of Fact
- Primacy
- Traceability
- Law of Claim
- Traceability
- Corroboration
- Law of External
- Corroboration
- Full Journey
- Law of
- Full-Journey
- Outcomes
- In one line
- Expression fits
- the audience
- Identity stays
- consistent
- Checks cost;
- facts decide
- Only verified
- facts count
- Every claim
- is traceable
- Claims need
- corroboration
- Every AI use
- is an outcome
- Why
- Humans and AI
- understand info
- in different ways
- What AI knows
- grows over time
- Credibility needs
- judgment free of
- client influence
- Once verified,
- AI trusts it
- Traceable, AI
- is confident
- to cite it
- Outside views
- balance one side
- In AI answers,
- customers decide
- Dimension
- ① Audience
- For whom
- ④ Service Tiers
- To which tier
- ③ Trust and Verification
- Why trust it
- ⑤ PerformanceMeasurement
- Counting results
- ID
- EO
- Original framework © 2026
Related figures:Figure 0-1、Figure 0-2