How This Book Grows · IDAEO: Marketing in the Age of AI

How This Book Grows

This is a living book. Each month's new data is published first at km.idaeo.ai/idaeo. A new edition of the book comes out each month. See what changed in the changelog: km.idaeo.ai/idaeo/changelog.html. All items marked “to be published later” in the main text are listed below.

Items to Add Starting with the Next Edition

• AI Mention Rate and AI Answer Accuracy Rate figures across all platforms.
• AI Return Visits figures.
• This site's figures for Google generative AI impressions.
• Field measurements of search clicks and customer site visits, covering the second group of industries in the field test.
• AI Citations data from platforms other than Copilot, with sources and time periods clearly labeled.
• Data on bookings generated by AI.
• Record-by-record cross-checks between search appearances at S6 in the figure and mentions in AI answers for the same page.
• Local Search field tests.

ParticipateTo take part in the field tests, see km.idaeo.ai/idaeo/participate.