Figure 0-1
Evolution of the Three Marketing Eras
👆 Tap to enlarge, pinch to zoom inClick to enlarge; scroll to zoom, drag to move, Esc to close
View as text
Read the three eras from left to right and compare the five characteristics from top to bottom; the rightmost column is IDAEO.
Marketing Definition Marketing = getting the right customers to find you, trust you, and choose you Era Traditional Marketing Online Marketing AI-Era Marketing (IDAEO) How customersfind you Ads, word of mouth Search online themselves Ask AI directly Who decides Media space Search rankings AI answers MarketingAudiences Humans Humans + Search Engines Humans + Four AI Audiences What you do Advertising, PR SEO, keyword ads, social media Six Domains + Verification What countsas results Reach, sales Clicks, conversions AI Content Use, customer visits ID EO Original framework © 2026
How to read Read the three eras from left to right and compare the five characteristics from top to bottom; the rightmost column is IDAEO.
Read left to right: how the way customers find businesses changes, then the Marketing Audiences, strategy, and Performance Measurement; the third column is IDAEO. The way of reaching customers changes with each era, but the core of marketing is always to let the right customers find you, trust you, and choose you.