FAQ 0-1
Why is IDAEO a marketing discipline?
TK Lin connected real-world website measurement, verification data, and theory into a framework that covers audiences, journey, diagnostics, solutions, and results. Customers ask AI before they choose, so marketing must understand both people and AI, and verify the results of every stage of the journey.
Related questions
- Chapter 0 key pointsIDAEO: AI-Era Marketing
- Figure 0-1Evolution of the Three Marketing Eras
- Figure 0-2Panorama of the IDAEO Theory Framework: Five Dimensions and Nine Elements
- FAQ 0-2How do the seven laws, five dimensions, and nine elements differ?
- FAQ 0-3Do you still need to keep doing online marketing?