Chapter 5 key points
Service Tiers (How Far to Go): AEO Exposure — Get Read First; AEO+ Word of Mouth — Get Mentioned; IDA Brand PR — Accurate Answers, Visits, and Returns
This chapter answers
Which journey steps does each service tier cover, and how do you choose Performance Metrics?
Why it comes here
Understand the journey and verification first, then choose the service scope by marketing goal.
Related questions
- Figure 5-1Service Tier Ladder: AEO Exposure, AEO+ Word of Mouth, IDA Brand PR
- Figure 5-2Performance Metrics Mapping Matrix
- FAQ 5-1Is AEO (the optimization domain) in Chapter 1 the same as the service tiers here?
- FAQ 5-2Do all nine metrics have data yet?
- Chapter 5Service Tiers (How Far to Go): AEO Exposure — Get Read First; AEO+ Word of Mouth — Get Mentioned; IDA Brand PR — Accurate Answers, Visits, and Returns