FAQ 1-3
Visits by AI Agents have been observed. Why keep tracking their scale?
AI is moving from providing answers to acting on customers' behalf. Customers hand searches, bookings, and other tasks to AI, so the AI that arrives at the site has to understand the information and complete the job; merchant marketing therefore has to support content use and acting on customers' behalf.
Related questions
- Chapter 1 key pointsAudience Strategy (Who to Target): Five Marketing Audiences and Six Optimization Domains
- Figure 1-1Panorama of the Five Marketing Audiences: Functions, Optimization Domains, and Measured Results
- Figure 1-2AI Traffic Classification Tree: How Do You Tell Which Type of AI Traffic an AI Request Belongs To?
- FAQ 1-1What kinds of AI Crawlers are there?
- FAQ 1-2What is the difference between AI Crawlers and AI Agents?