IDAEO Theoretical Foundations Map

In each cell, look at the author, year, and theory first, then follow the arrow to the corresponding IDAEO design. The arrows show analogies. They do not mean that the theory proves IDAEO's validity.

Five Dimensions
① Audience Strategy
For whom
② Journey Design
Which steps to take
Theory
RAG
Lewis et al. 2020 |
AI retrieves first →
Real-Time Retrieval
Principal–Agent
Jensen, Meckling
1976 | AI Agents are
the customer's agents
AI-Readable Specs
RFC 9309,
schema.org |
AI follows site rules
→ AI allowed through
Customer Journey
McKinsey 2009,
Google 2011 |
Consumer decisions loop back →
Ten Steps
Attention Scarcity
Simon 1971 |
AI names only a few → S6
Five Dimensions
④ Service Tiers
To which tier
⑤ Performance Measurement
Counting results
Theory
Signaling Theory
Spence 1973 |
A signal needs a cost
the weak can't pay,
to be credible →
tiers, badges
Maturity Model
Paulk et al. 1993 |
Capability in levels,
step by step →
IDAEO Service Tiers
Versioned Pricing
Shapiro, Varian
1998 | One product
offered in versions →
IDAEO Service Tiers
with different content
Effects Hierarchy
Lavidge, Steiner
1961 | Awareness,
liking, then action →
Exposure,Word of Mouth,
Brand PR
Share of Voice
Jones 1990 |
Read share of voice
with market share →
AI Mention Rate
Goodhart's Law
Goodhart 1975 |
Targeted metrics fail
→ not just clicks,
AI use at every step
Five Dimensions
③ Trust and Verification
Why trust it
Theory
Info Asymmetry
Akerlof 1970 |
Unsure? It dares not
cite → verify
Source Credibility
Hovland,
Weiss 1951 |
Who says it
sways belief →
facts labeled with
who said it
Trust Elements
Mayer et al. 1995 |
Ability, benevolence,
integrity; updated
→ re-verify on expiry
Entity Resolution
Fellegi, Sunter
1969 | Match many
fields per firm →
Official registry check
Data Provenance
W3C PROV 2013 |
Each record's source,
when → kept verbatim
Certifiers
Lizzeri 1999 |
Certifiers choose
what to disclose→ IDAEO
sources every item,
draws no verdicts
ID
EO
Original framework © 2026