Early Field-Test Merchant Results: Changes During the Field-Test Period

Read from top to bottom. First, look at Google search clicks for IDAEO platform merchant pages, then the cumulative number of times AI brought customers into merchant pages, to see changes during the field-test period. Next, look at changes in the first batch of merchant websites after joining the IDAEO field test. Then look at search clicks, AI crawls, and bookings brought by AI for our own Washinmura website (hotel and tourism industry). Finally, look at AI impressions, the platforms that came to read, and their purposes for the IDA pages of the second batch of field-test industries. Read each figure according to the labeled subject, period, and purpose. The figures for the first batch of merchant websites are site-wide opens. There is no control group yet; these results do not establish causation.

Early Field-Test Merchant Results: Changes During the Field-Test Period
2026/3–10 · See each panel for its period · IDAEO first-party measurement records
A | Google search clicks on merchant pages (monthly)
Merchant pages on the IDAEO platform
March
297
April
2,810
May
8,127
June
9,673
July
10,734
August
12,119
Sep
15,128
Up seven months in a row; September is 5.4 times April
B | AI brings customers to merchant pages (cumulative)
Visits brought by AI answers · cumulative from 4/15
March
April
3
May
53
June
336
July
524
August
651
Sep
760
774 cumulative through 10/8
about 50.67 million
AI Impressions of merchant pages (read by AI, 5/19–10/9)
AI Impressions come first; the rest of the journey follows
C | Websites of the first batch of field-test merchants
Changes during participation in the IDAEO field test (no control group yet; this does not establish causation)
Official Website
Participating in the Field Test
First batch of field-test merchants
373,254
website opens
cumulative from 4/11
341
times
Visits brought by AI
Industry
May → September
Visits brought by AI
Parenting content site
52,817
55,286
294 visits
ChatGPT 236, Gemini 35,
Perplexity 15, Claude 6, Copilot 2
Food equipment maker
842
1,275
ChatGPT 15 visits
Event staging design
442
1,741
—
Leather goods brand
555
908
ChatGPT 2 visits
Hair salon
74
128
—
Studio
3
329
—
Among official websites with complete records for both May and September, most grew; some did not
D | Our own site: the Washinmura website (hotel and tourism industry)
www.washinmura.jp · The first field-test site of the IDAEO methodology
1 in every 8 reads is someone asking AI right now
AI real-time retrievals: 11,333, or 11.9% of the 95,333 reads by AI and search engines
S2–S4 AI Information Acquisition
95,333 reads
Reads by AI and search engines
8/20–10/8
S5 Ask
11,333 reads
AI real-time retrievals
ChatGPT 7,720, Claude 1,983,
Perplexity 1,630
S9 Visit
AI-referred bookings
Booking data to be published later
Google search clicks 109,140; search impressions 1,344,589
3/3–10/8
E | Second batch of field-test industries: joined July–August
373,776 AI impressions
IDA pages of the second batch of field-test industries · times read by AI, 7/18–10/8
Who reads
What they do
Meta
170,137
OpenAI
60,869
Anthropic
59,178
Amazon
37,218
Apple
36,744
Microsoft
9,407
Common Crawl
107
Google
102
Perplexity
11
ByteDance
3
Copies back for training
327,365 reads
Building AI and search indexes
46,399 reads
Real-Time Retrieval
12 reads
Real-time retrieval: AI reads these pages as someone asks.
Search clicks and customer visits for IDA pages: Tracking in Progress, to be published later.
Industry websites (April–September total)
Copilot citations
37,793 citations
Bing search clicks
10,177 clicks
AI citations, compared with search clicks:
3.7 times
IDAEO is field-tested at Washinmura, the first merchants, and a second wave of industries; wider public testing is next.
ID
EO
Merchant website figures are site-wide opens.