AI Traffic Classification Tree: How Do You Tell Which Type of AI Traffic an AI Request Belongs To?

Start from the request at the top and read down through the classification basis and function; the end point is which of the Marketing Audiences it belongs to.

How do you decide which category of AI traffic an AI request belongs to? (2026/3/3–10/8)
Rounded box = start/end; diamond = decision; rectangle = result; dashed box = Black Box (inside AI Platforms); arrow thickness roughly follows volume.
A request comes in 197 million requests
Is it an AI/search request?
(AI use + browsing)
No: 80.5M
Type: AI tools
7.08 million
Type: Tracking in Progress
153,000
Type: all other traffic
73.27 million
Yes, 116 million
Why is it here? (AI traffic type)
Type: AI Crawlers·training
S3 Train
52.2 million requests
Anthropic, Meta, etc.
Type: search crawlers
S4 Index
41.26 million requests
Search index + AI Overviews
Type: AI index crawlers
S4 Index
3.99 million requests
Builds AI index (our AI Search, etc.)
Type: real-time crawlers
S5 Ask
651,000 requests
Real-time (OpenAI 635,000)
Type: task-tool crawlers
S8 Act
144,000 requests
Acts for people (logged)
Type: AI Agents browsing
S8 Act
17.95 million requests
AI Agents (automated browsing)
In-platform: Tracking
Black Box: inside AI Platforms
After training and indexing, use in AI answers: Tracking in Progress
Black Box: inside AI Platforms
Task process: Tracking
Was it used by search or AI?
Google/Bing provide search & AI data
Others
Black Box: inside AI Platforms
Search/AI use on other platforms: Tracking in Progress
Yes (Google, Bing)
Type: S4 Index
657,000 pages
Bing + Google (September)
Type: S6 Mention
about 8.22 million times
Search impressions (approx.)
Type: S7 Answer
31,711 times
Copilot (7/22–10/8)
Did customers visit?
No
Type: Tracking in Progress
Referral sources still being tracked
Yes, 309,826
Type: S9 Visit (Organic Traffic)
309,826 (referral source records)
Google 267,734・Microsoft 20,053・Yahoo Japan 10,278
1. Period: total site traffic 2026/2/12–10/8; logged AI categories 2026/3/3–10/8; AI Agents automated browsing 2026/8/26–10/8.
2. “Yes” = identifiable AI/search use, 116,203,857 requests; “No” = Automated Information Services 7,231,923 requests + all other traffic 73,266,746 requests.
3. Indexed pages are approximate figures for September 2026 (Bing 375,000 + Google 282,000); search result impressions about 8.22 million (Google + Bing); AI citations are Copilot, 2026/7/22–10/8.
4. Organic Traffic of 309,826 is from referral source records; its unit of measurement differs from indexed pages, search result impressions, and AI citations.
Meta 9,388·DuckDuckGo 1,049·Baidu 713·other sources 611
ID
EO