Figure 6-4
Full-Journey Outcomes Flow Map: From AI Exposure to Customer Visits
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Read from left to right: total site traffic → each AI platform → purpose → Organic Traffic; the thicker the band, the larger the volume, and purposes are ordered by journey step.
Full flow: traffic → AI Platforms → purpose → Organic Traffic 2026/3/3–10/8 · 197 million requests · 105 million classified AI · one color each Total site traffic All requests AI Platforms by company 13 source types · requests, % of total Purpose 8 types · ordered by journey stage Total site traffic 197 million Requests Anthropic 24.49 million · 12.5% OpenAI 12.00 million · 6.1% Amazon 5.45 million · 2.8% Apple 24.62 million · 12.5% Meta 11.58 million · 5.9% Microsoft 12.05 million · 6.1% Our AI Search 2.82 million · 1.4% Google 3.41 million · 1.7% Other platforms combined 1.83 million · 0.93% AI Agents (browsing) 17.95 million · 9.1% AI tools 7.08 million · 3.6% Tracking in Progress 150,000 · 0.08% Remaining traffic 73.27 million · 37.2% S3 Train 52.20 million · 26.5% S4 Index Builds AI index 3.99 million · 2.0% S4 Index Search index + AIO 41.26 million · 21.0% S5 Ask (AI real-time retrieval) 650,000 · 0.33% S8 Act Errands, lookups; browsing 18.09 million · 9.2% AI Tools 7.08 million · 3.6% Tracking in Progress 150,000 · 0.08% Remaining traffic 73.27 million · 37.2% S9 Visit Organic Traffic 309,826 visits Search/AI clicks, separate Yahoo Japan 10,278 · 3.3% DuckDuckGo 1,049 · 0.34% Baidu 713 · 0.23% Meta 9,388 · 3.0% Microsoft 20,053 · 6.5% Google 267,734 · 86.4% Other sources 611 · 0.20% Flow width = exact request count, linear; thinnest flow 1.5px (1.5px minimum width); first three columns are requests, Organic Traffic separate. Dashed lines mark same-name AI Platforms. Data period: records 2026/3/3–10/8; automated browsing 2026/8/26–10/8; total site traffic 2026/2/12–10/8. Large numbers are rounded. ID EO
| Item | Value |
|---|---|
| Anthropic | 24.49 million · 12.5% |
| OpenAI | 12.00 million · 6.1% |
| Amazon | 5.45 million · 2.8% |
| Apple | 24.62 million · 12.5% |
| Meta | 11.58 million · 5.9% |
| Microsoft | 12.05 million · 6.1% |
| Our AI Search | 2.82 million · 1.4% |
| 3.41 million · 1.7% | |
| Other platforms combined | 1.83 million · 0.93% |
| AI Agents (browsing) | 17.95 million · 9.1% |
| AI tools | 7.08 million · 3.6% |
| Tracking in Progress | 150,000 · 0.08% |
| Remaining traffic | 73.27 million · 37.2% |
| S3 Train | 52.20 million · 26.5% |
| Builds AI index | 3.99 million · 2.0% |
| Search index + AIO | 41.26 million · 21.0% |
| S5 Ask (AI real-time retrieval) | 650,000 · 0.33% |
| S8 Act | 18.09 million · 9.2% |
| Organic Traffic | 309,826 visits |
| Yahoo Japan | 10,278 · 3.3% |
| DuckDuckGo | 1,049 · 0.34% |
| Baidu | 713 · 0.23% |
| Meta | 9,388 · 3.0% |
| Microsoft | 20,053 · 6.5% |
| 267,734 · 86.4% | |
| Other sources | 611 · 0.20% |
How to read Read from left to right: total site traffic → each AI platform → purpose → Organic Traffic; the thicker the band, the larger the volume, and purposes are ordered by journey step.
Related questions
- Chapter 6 key pointsPerformance Measurement (How to Count Results): AI Impressions and Full-Journey Value
- Figure 6-1Full-Journey Performance Dashboard: Eight Measured Figures and First-Party Data
- Figure 6-2Ten-Step Results Overview
- FAQ 6-1What is the difference between the 52.2 million reads crawled for training and real-time retrievals?
- FAQ 6-2Does 97.46 million mean more than ninety million people saw it?