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Chapter 3 key points

Measurement Sources and the AI Black Box: The Data Foundation of Performance Measurement

This chapter answers

Who provides the numbers for each step, and how is the AI black box measured?

Why it comes here

Sort out source, scope, and unit first; only then can you make sense of the results.

Related questions

《IDAEO: Marketing in the Age of AI》TK Lin|Edition:1st edition, 8th revision(2026-10-20)|Other versions