FAQ 6-2
Does 97.46 million mean more than ninety million people saw it?
The 97.46 million is this book's AI Impressions figure. The unit is reads, counting the number of times AI and search engines read the content. A read means a machine has retrieved the content. It does not mean the content has been used in training, indexed, mentioned, or cited. This is exposure to AI, not a count of people who saw it.
Related questions
- Chapter 6 key pointsPerformance Measurement (How to Count Results): AI Impressions and Full-Journey Value
- Figure 6-1Full-Journey Performance Dashboard: Eight Measured Figures and First-Party Data
- Figure 6-2Ten-Step Results Overview
- FAQ 6-1What is the difference between the 52.2 million reads crawled for training and real-time retrievals?
- FAQ 6-3Why are reads for search and for AI answers counted together?