Figure 2-4
Journey Coverage Map of AI Platforms: The Furthest Step Each Has Reached
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Read the ten steps left to right and follow each company's arc to its end point; the column where it ends is the farthest step this figure shows for each AI platform.
How far each one goes: the AI Customer Journey of the major AI Platforms (S1→S10) Crawl period 2026/3/3–10/8; whole-site period 2026/2/12–10/8. Arc thickness represents that platform's cumulative crawl requests. S1 Prepare 197 million Requests S2 Crawl 105 million Requests S3 Train 52.2 million Requests S4 Index 45.25 million Requests S5 Ask 651,000 Requests S6 Mention about 8.22 million times S7 Answer 31,711 times S8 Act 17.95 million Requests S9 Visit 309,826 clicks S10 Return Tracking S9 Organic Traffic sources (clicks) Google 268,000 Microsoft 20,000 Yahoo Japan 10,000 Meta 9,388 DuckDuckGo 1,049 Baidu 713 All other sources total 611; source clicks and crawler requests are counted separately. Major AI Platforms (crawl requests) Apple Farthest S4 24.62M Anthropic Farthest S5 24.49M Microsoft Farthest S9 12.05M OpenAI Farthest S5 12M Meta Farthest S9 11.58M Amazon Farthest S3 5.45M Google Farthest S9 3.56M Our AI Search Farthest S4 2.82M Yandex Farthest S4 511,000 ByteDance Farthest S4 256,000 AI Agents browsing Farthest S8 17.95M Farthest: | To S9 : Google , Microsoft , Meta | To S8 : AI Agents browsing | To S5 : Anthropic , OpenAI | To S4 : Apple , Our AI Search , Yandex , ByteDance | To S3 : Amazon Dot size follows the square root of each step's volume; solid dots are requests, hollow dots are platform impressions, citations, and Organic Traffic; each metric is shown in its own unit. The AI Platforms' arcs show the main crawl purpose; S9 is listed separately by Organic Traffic source, and the same platform's cumulative crawl volume is counted once in each. S6 search impressions are approximate; S7 citations cover Copilot 7/22–10/8; S8 automated browsing covers 8/26–10/8; S10 is still being tracked. S9 Organic Traffic and crawler requests are counted separately. ID EO
| Item | Farthest: | Value |
|---|---|---|
| Apple | Farthest S4 | 24.62M |
| Anthropic | Farthest S5 | 24.49M |
| Microsoft | Farthest S9 | 12.05M |
| OpenAI | Farthest S5 | 12M |
| Meta | Farthest S9 | 11.58M |
| Amazon | Farthest S3 | 5.45M |
| Farthest S9 | 3.56M | |
| Our AI Search | Farthest S4 | 2.82M |
| Yandex | Farthest S4 | 511,000 |
| ByteDance | Farthest S4 | 256,000 |
| AI Agents browsing | Farthest S8 | 17.95M |
How to read Read the ten steps left to right and follow each company's arc to its end point; the column where it ends is the farthest step this figure shows for each AI platform.
Related questions
- Chapter 2 key pointsJourney Design (Which Steps to Take): AI Customer Journey: Four Phases, Ten Steps
- Figure 2-1AI Customer Journey Map: Four Phases, Ten Steps
- Figure 2-2Journey Diagnostics Gate Map: Ten Steps, Ten Gates
- FAQ 2-1How are the four phases divided?
- FAQ 2-2Who decides whether to allow S3 Train?