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FAQ 2-3

Is S5 led by people or by AI?

In S5, a person raises a need and AI then retrieves the information to answer. Both asking and content use happen at this touchpoint, so journey diagnostics look at demand and retrieval results.

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《IDAEO: Marketing in the Age of AI》TK Lin|Edition:1st edition, 9th revision(2026-10-20)|Other versions