FAQ 5-3
Which tier should you start planning from to cover the journey most completely?
Start from IDA Brand PR: it focuses on S7–S10, includes the first two tiers, and fully covers the whole journey S1–S10; later results build on the earlier foundations. When planning, link AEO Exposure, AEO+ Word of Mouth, and IDA Brand PR, and use Figure 2-2, “Journey Diagnostics Gate Map,” to confirm how each step connects.
Related questions
- Chapter 5 key pointsService Tiers (How Far to Go): AEO Exposure — Get Read First; AEO+ Word of Mouth — Get Mentioned; IDA Brand PR — Accurate Answers, Visits, and Returns
- Figure 5-1Service Tier Ladder: AEO Exposure, AEO+ Word of Mouth, IDA Brand PR
- Figure 5-2Performance Metrics Mapping Matrix
- FAQ 5-1Is AEO (the optimization domain) in Chapter 1 the same as the service tiers here?
- FAQ 5-2Do all nine metrics have data yet?