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  "name": "IDAEO：AI 時代的行銷",
  "description": "ID → IDA → AEO｜每一章一個問題，每張圖由上而下越來越細，每一句主張都附原因｜2026-10-11",
  "inLanguage": "zh-Hant",
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  "dateModified": "2026-10-20",
  "temporalCoverage": "2026-03-03/2026-10-08",
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    {
      "@type": "Chapter",
      "position": 0,
      "name": "IDAEO：AI 時代的行銷學",
      "description": "客人改問 AI 之後，店家的行銷要怎麼做？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch0"
    },
    {
      "@type": "Chapter",
      "position": 1,
      "name": "受眾策略（對誰做）：五類行銷受眾與六大優化領域",
      "description": "各類行銷受眾來做什麼，對應哪些優化領域？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch1"
    },
    {
      "@type": "Chapter",
      "position": 2,
      "name": "旅程設計（走哪幾步）：AI 顧客旅程：四階段十步驟",
      "description": "客人透過 AI 找店，四階段十步驟如何接續？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch2"
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      "position": 3,
      "name": "量測來源與 AI 黑盒子：成效衡量的資料基礎",
      "description": "各步數字由誰提供，AI 黑盒子如何量測？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch3"
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      "@type": "Chapter",
      "position": 4,
      "name": "信任驗證（憑什麼信）：可信事實與外部印證",
      "description": "店家的主張如何成為 AI 可引用的可信事實？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch4"
    },
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      "position": 5,
      "name": "服務分級（做到哪一級）：AEO 曝光 — 先被讀到；AEO+ 口碑 — 被點名；IDA 品牌公關 — 講對、上門、回來",
      "description": "各服務分級涵蓋哪些旅程步驟，如何選擇成效指標？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch5"
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      "position": 6,
      "name": "成效衡量（怎麼算成果）：AI 曝光數與全程價值",
      "description": "AI 曝光、取用與到站各代表什麼成果？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch6"
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    {
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      "position": 7,
      "name": "IDAEO 實測：自家網站與早期實測店家",
      "description": "IDAEO 自家網站如何從零到一億次請求？第一批共同實測店家在加入實測期間有什麼變化？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch7"
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      "name": "AI 能見度與理論基礎",
      "description": "AI 能見度位於哪段旅程，IDAEO 的理論依據是什麼？",
      "url": "https://km.idaeo.ai/idaeo/v1/textbook.html#ch8"
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  ],
  "about": {
    "@type": "DefinedTermSet",
    "name": "IDAEO 名詞表",
    "hasDefinedTerm": [
      {
        "@type": "DefinedTerm",
        "name": "行銷",
        "description": "涵蓋線上與線下，讓對的客人找到你、相信你、選擇你。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 時代行銷學",
        "description": "客人直接問 AI 的時代，對人與 AI 一起做的行銷。"
      },
      {
        "@type": "DefinedTerm",
        "name": "IDAEO 七大定律",
        "description": "IDAEO 的核心，統整受眾、身分、驗證、事實、溯源、印證與全程成效的判斷原則。"
      },
      {
        "@type": "DefinedTerm",
        "name": "行銷受眾",
        "description": "行銷需要接觸並理解其需求的人與 AI。"
      },
      {
        "@type": "DefinedTerm",
        "name": "人類",
        "description": "透過搜尋、AI 或在地搜尋尋找店家的人。"
      },
      {
        "@type": "DefinedTerm",
        "name": "搜尋引擎爬蟲",
        "description": "替搜尋引擎建目錄、做 AI 摘要的 AI。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 爬蟲",
        "description": "替 AI 公司抄回去訓練、建 AI 目錄、當場來讀的 AI。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI Agent",
        "description": "替客人辦事的 AI。"
      },
      {
        "@type": "DefinedTerm",
        "name": "機械爬蟲",
        "description": "提供資訊分析與網頁預覽等自動化資訊服務的 AI。"
      },
      {
        "@type": "DefinedTerm",
        "name": "優化領域",
        "description": "依行銷受眾與資訊功能劃分的優化範圍。"
      },
      {
        "@type": "DefinedTerm",
        "name": "SEO",
        "description": "讓搜尋引擎收錄你、排得到你。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AIO",
        "description": "本書的 AIO 只指搜尋引擎 AI 摘要優化。市面若用 AIO 泛稱 AI 優化，那是跨領域用法，不能全歸本書的 AEO。"
      },
      {
        "@type": "DefinedTerm",
        "name": "LLMO",
        "description": "本書的 LLMO 是面向模型訓練的優化。訓練用途的讀取可被觀察，但不等於模型已訓練或記住你。"
      },
      {
        "@type": "DefinedTerm",
        "name": "GEO",
        "description": "本書的 GEO 是提升內容在生成式回答中可見度的優化領域，沿用 Aggarwal 等（2024）的用法。建 AI 目錄是 S4 功能名，不是 GEO。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AEO",
        "description": "讓 AI 回答取用你的內容，涵蓋 AIO 的 AI 摘要優化，並支援 AI 當場來讀、AI Agent 與自動化資訊服務。這是優化領域，不是服務分級；服務第一級叫 AEO 曝光，只涵蓋 S1–S4。"
      },
      {
        "@type": "DefinedTerm",
        "name": "MEO",
        "description": "讓客人透過在地搜尋找到你。"
      },
      {
        "@type": "DefinedTerm",
        "name": "顧客旅程",
        "description": "客人從需求形成、取得資訊到選擇與回流的歷程。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S1 店家準備好",
        "description": "店家資料齊，供人與 AI 理解品牌資訊。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S2 爬蟲來敲門",
        "description": "AI 到站取得品牌資訊。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S3 抄回去訓練",
        "description": "AI 取得內容供模型訓練使用。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S4 建目錄",
        "description": "搜尋與 AI 將內容納入目錄。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S5 有人問 AI",
        "description": "客人提出需求，AI 接續取得作答資訊。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S6 AI 點名幾家",
        "description": "AI 在回答中點名相關店家。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S7 AI 回答細節",
        "description": "AI 回答店家的具體資訊。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S8 替客人辦事",
        "description": "AI Agent 替客人查詢、預約與執行任務。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S9 客人上門",
        "description": "客人點進網站或到店採取行動。"
      },
      {
        "@type": "DefinedTerm",
        "name": "S10 回來再問",
        "description": "客人再次提出需求並回流。"
      },
      {
        "@type": "DefinedTerm",
        "name": "旅程診斷",
        "description": "依旅程步驟與成效指標確認進展及改善重點。"
      },
      {
        "@type": "DefinedTerm",
        "name": "十道診斷關卡",
        "description": "十步驟各對應一道關卡：可備、可達、可學、可收、可讀、可選、可信、可辦、可來、可回。"
      },
      {
        "@type": "DefinedTerm",
        "name": "三角驗證",
        "description": "結合官方、本方與第三方證據形成可信判斷的原則。"
      },
      {
        "@type": "DefinedTerm",
        "name": "官方",
        "description": "政府公開登記等公部門提供的資訊。"
      },
      {
        "@type": "DefinedTerm",
        "name": "本方",
        "description": "店家或本人對自身資訊提出的說明。"
      },
      {
        "@type": "DefinedTerm",
        "name": "第三方",
        "description": "外部獨立來源提供的公開資訊。"
      },
      {
        "@type": "DefinedTerm",
        "name": "服務分級（三級）",
        "description": "做到哪一級：按目標選 AEO 曝光、AEO+ 口碑或 IDA 品牌公關，各涵蓋不同旅程範圍。ID → IDA → AEO 是書名的做法順序：身分，官方、可查證的身分資料，再被答案引擎取用。AEO → AEO+ → IDA 是服務深度：先被讀到（S1–S4），被點名（S5–S6），再講對、上門、回來（S7–S10，含前兩級）。字母相同，順序不同；書名裡的 AEO 是優化領域，不是第一級方案。封面標語描述全書追求的成果，不是某一級方案名。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AEO 曝光 — 先被讀到（S1–S4）",
        "description": "方案名，只涵蓋 S1–S4，目標是先被讀到。不是市面所說的被答案引擎點名或引用；被點名是下一級 AEO+ 口碑（S5–S6），列為出處屬 S7。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AEO+ 口碑 — 被點名（S5–S6）",
        "description": "涵蓋 S5–S6，以 AI 在回答裡點名你建立口碑；是否推薦要另看回答內容。AI 時代的口碑＝AI 替你說（AI Word of Mouth）。"
      },
      {
        "@type": "DefinedTerm",
        "name": "IDA 品牌公關 — 講對、上門、回來（S7–S10，含前兩級）",
        "description": "重點在 S7–S10，也包含前兩級，完整涵蓋 S1–S10；以可信回答、代客行動、顧客回流支持品牌選擇的服務分級。它是服務最高級的方案名。書名裡的 IDA 是身分資料權威，驗證模型裡的 IDA 驗證是方法。三個 IDA 同字，範圍不同。"
      },
      {
        "@type": "DefinedTerm",
        "name": "成效指標",
        "description": "對應旅程各步成果的九項衡量依據。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 就緒分",
        "description": "一家店在 S1 準備得多齊，0 到 100 分。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 讀取量",
        "description": "S2–S4 AI 與搜尋引擎取得內容的次數：抄回去訓練、建 AI 目錄、建搜尋目錄，合計 9,746 萬次。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 當場來讀量",
        "description": "AI 依客人提問即時取得內容的次數。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 點名率",
        "description": "同一組題目中，AI 點名店家的比例。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 正確率",
        "description": "AI 回答店家資訊時，與已驗事實相符的比例。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 引用量",
        "description": "AI 回答將內容列為出處的次數。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI Agent 到站量",
        "description": "依行為特徵歸入的自動瀏覽與具名 AI Agent 到訪網站總次數；具名 AI Agent 可直接辨認為代客到站。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 導客量",
        "description": "本書按客人經搜尋或 AI 點進網站的次數衡量。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 回訪量",
        "description": "同一位客人再次提問與到訪的成果。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 取用",
        "description": "AI 讀取、回答引用與代客行動中的內容使用。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 能見度",
        "description": "品牌在 AI 回答中的呈現情形，IDAEO 同時關注被提及與回答正確性。"
      },
      {
        "@type": "DefinedTerm",
        "name": "第一方數據",
        "description": "IDAEO 直接量測並累積的數據，用來建立方法論與驗收成效。"
      },
      {
        "@type": "DefinedTerm",
        "name": "自然流量",
        "description": "客人經搜尋或 AI 點進網站的次數。"
      },
      {
        "@type": "DefinedTerm",
        "name": "實測追蹤中",
        "description": "由 IDAEO 持續累積量測成果，之後會公布。"
      },
      {
        "@type": "DefinedTerm",
        "name": "黑盒子",
        "description": "S6–S8 的點名、回答與代辦，以及 S3–S4 讀取後的訓練與排序，都發生在 AI 平台內部；IDAEO 用兩端量測與定期實測量出來。"
      },
      {
        "@type": "DefinedTerm",
        "name": "五類行銷受眾",
        "description": "人類、搜尋引擎爬蟲、AI 爬蟲、AI Agent 與機械爬蟲。"
      },
      {
        "@type": "DefinedTerm",
        "name": "四類 AI 受眾",
        "description": "搜尋引擎爬蟲、AI 爬蟲、AI Agent 與機械爬蟲。"
      },
      {
        "@type": "DefinedTerm",
        "name": "六大優化領域",
        "description": "SEO、AIO、AEO、GEO、LLMO、MEO 共同涵蓋的優化範圍。AIO 管搜尋引擎 AI 摘要優化，AEO 管 AI 回答與當場來讀。GEO 是提升內容在生成式回答中可見度的優化領域，與 AEO 的回答階段重疊。LLMO 面向模型訓練，以訓練用途的讀取觀察接觸。建 AI 目錄是 S4 功能名。"
      },
      {
        "@type": "DefinedTerm",
        "name": "IDAEO 行銷五大構面",
        "description": "IDAEO 的架構，以受眾策略（對誰做）、旅程設計（走哪幾步）、信任驗證（憑什麼信）、服務分級（做到哪一級）、成效衡量（怎麼算成果）組織行銷工作。"
      },
      {
        "@type": "DefinedTerm",
        "name": "受眾策略",
        "description": "對誰做：依行銷受眾的需求安排資訊與接觸。"
      },
      {
        "@type": "DefinedTerm",
        "name": "旅程設計",
        "description": "走哪幾步：把品牌接觸、AI 取用與顧客行動連成旅程。"
      },
      {
        "@type": "DefinedTerm",
        "name": "信任驗證",
        "description": "憑什麼信：以可信事實與外部印證支持品牌主張。"
      },
      {
        "@type": "DefinedTerm",
        "name": "成效衡量",
        "description": "怎麼算成果：用對應各步的指標解讀取用與轉換價值。"
      },
      {
        "@type": "DefinedTerm",
        "name": "IDAEO 架構九大要素",
        "description": "IDAEO 的組成：行銷受眾、優化領域、顧客旅程、旅程診斷、IDAEO 解決方案、驗證原則、服務分級、成效指標與第一方數據。"
      },
      {
        "@type": "DefinedTerm",
        "name": "IDAEO 解決方案",
        "description": "對應顧客旅程與行銷目標的專業服務。"
      },
      {
        "@type": "DefinedTerm",
        "name": "驗證原則",
        "description": "以已驗事實、可溯依據與外部印證建立可信主張。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 顧客旅程：四階段十步驟",
        "description": "以店家就緒、AI 資訊取得、AI 輔助決策與行動、顧客轉換與回流串起 S1–S10。"
      },
      {
        "@type": "DefinedTerm",
        "name": "店家就緒",
        "description": "S1 階段的品牌資訊已為人與 AI 的理解做好準備。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 資訊取得",
        "description": "S2–S4 階段由 AI 取得供搜尋、訓練與回答使用的資訊。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 輔助決策與行動",
        "description": "S5–S8 階段由 AI 回應需求、點名品牌、回答細節與代客行動。"
      },
      {
        "@type": "DefinedTerm",
        "name": "顧客轉換與回流",
        "description": "S9–S10 階段由客人採取行動並再次接觸品牌。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 曝光數",
        "description": "內容被 AI 與搜尋引擎讀到一次，就是一次 AI 曝光。這是對 AI 的曝光——AI 讀到你一次算一次，不是有多少人看到；它是 AI 讀取量的行銷意義。"
      },
      {
        "@type": "DefinedTerm",
        "name": "自動化資訊服務",
        "description": "機械爬蟲提供的資訊整理、分析與網頁預覽等服務。"
      },
      {
        "@type": "DefinedTerm",
        "name": "在地搜尋",
        "description": "客人依地點與附近需求尋找店家或服務。"
      },
      {
        "@type": "DefinedTerm",
        "name": "IDAEO 學習者",
        "description": "希望理解並運用 AI 時代行銷學的大眾。"
      },
      {
        "@type": "DefinedTerm",
        "name": "受眾適配定律",
        "description": "表達隨受眾而異，因為人與 AI 理解資訊的方式不同。"
      },
      {
        "@type": "DefinedTerm",
        "name": "身分連續定律",
        "description": "主體身分始終一致；AI 對主體的認知靠長期累積。"
      },
      {
        "@type": "DefinedTerm",
        "name": "驗證獨立定律",
        "description": "驗證有成本，結論依事實，因為公信力來自判斷不受委託左右。"
      },
      {
        "@type": "DefinedTerm",
        "name": "事實先行定律",
        "description": "可信內容始於已驗事實；經過核實，AI 才放心取用。"
      },
      {
        "@type": "DefinedTerm",
        "name": "主張溯源定律",
        "description": "每項主張皆有可溯依據；可追溯，AI 才有把握引用。"
      },
      {
        "@type": "DefinedTerm",
        "name": "外部印證定律",
        "description": "可信主張須有外部印證，因為獨立觀點補足單方敘述。"
      },
      {
        "@type": "DefinedTerm",
        "name": "全程成效定律",
        "description": "AI 各階段取用皆是成效，因為顧客在 AI 回答中就完成決定。"
      },
      {
        "@type": "DefinedTerm",
        "name": "IDAEO 驗證模型",
        "description": "以日本、台灣、香港大數據為基礎，結合官方、本方與第三方證據，長期累積資料、持續查核並到期重驗，支持個別事實的可信判斷。"
      },
      {
        "@type": "DefinedTerm",
        "name": "冷啟動",
        "description": "AI 流量從 0 累積，業界經驗值約 90 天。"
      },
      {
        "@type": "DefinedTerm",
        "name": "熱啟動",
        "description": "內容滿足 S1，並上線在 AI 流量樞紐。經驗值約 30 天；TK Lin 個人 IDA 案例 14 天走到 S7（AI 回答細節）。"
      },
      {
        "@type": "DefinedTerm",
        "name": "AI 流量樞紐",
        "description": "每月累積上千萬次 AI 請求的平台，內容一上線就接上既有 AI 流量。IDAEO 平台（idaeo.ai）就是 AI 流量樞紐。"
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      {
        "@type": "DefinedTerm",
        "name": "複利領先",
        "description": "AI 曝光會累積，帶來更多取用與數據；越早開始，領先越會隨時間擴大。"
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      {
        "@type": "DefinedTerm",
        "name": "AI 平台",
        "description": "營運搜尋引擎、AI 服務與爬蟲的公司，例如 Google、OpenAI、Microsoft、Anthropic、Apple、Meta。"
      },
      {
        "@type": "DefinedTerm",
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        "description": "IDAEO 每個月有新數據與新的實測驗證，理論與實證基礎持續增強。"
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