{
  "@context": "https://schema.org",
  "@type": [
    "CreativeWork",
    "ImageGallery"
  ],
  "@id": "https://km.idaeo.ai/idaeo/v1/atlas.html",
  "url": "https://km.idaeo.ai/idaeo/v1/atlas.html",
  "name": "IDAEO 總圖表｜第一版",
  "inLanguage": "zh-Hant",
  "version": "第一版（第八次修訂）",
  "dateModified": "2026-10-20",
  "isPartOf": {
    "@type": "LearningResource",
    "@id": "https://km.idaeo.ai/idaeo/v1/textbook.html",
    "name": "IDAEO：AI 時代的行銷"
  },
  "hasPart": [
    {
      "@type": "ImageObject",
      "identifier": "圖 0-1",
      "name": "行銷三世代演進圖",
      "description": "行銷學的三個時代，呈現行銷受眾的擴展",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-0-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 950,
      "sha256": "7755eec015987a714767ceeadca4b06c7a355f159da05b4dc33b9cf380dbd1d5"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 0-2",
      "name": "IDAEO 學說架構全景圖：五大構面與九大要素",
      "description": "IDAEO 行銷五大構面是架構，IDAEO 架構九大要素是組成",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-0-2.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 790,
      "sha256": "daf00dbef8a1873c461d95bdeffbeb0239cb5d337d44fe1ad5219f965734852a"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 1-1",
      "name": "五類行銷受眾全景圖：功能、優化領域與實測成果",
      "description": "五類行銷受眾的功能、優化領域與實測成果合併呈現",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-1-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1840,
      "sha256": "697ea9fc064b37b36202a024aa0f06464ad593d346bf9958e8176bed8b78c845"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 1-2",
      "name": "AI 流量判別樹：一個 AI 的請求，怎麼判斷屬於哪一類的 AI 流量？",
      "description": "一個 AI 的請求，怎麼判斷屬於哪一類的 AI 流量？",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-1-2.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1590,
      "sha256": "fb1764b07b6f7a85b8a48281c5b5a7bbefc36cb5e39270e2d9a5f2f8a3b947ad"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 1-3",
      "name": "AI 平台與爬蟲族譜：每一種功能底下是哪幾家、哪幾隻",
      "description": "各項功能對應的 AI 平台與爬蟲",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-1-3.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 2180,
      "sha256": "4e27aa3bcc72faeeac887a034e1b8f1c05d73de99fdc594f657dafa5dfe89f01"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 1-4",
      "name": "IDAEO流量圖鑑：五類流量、各家族與每一隻爬蟲",
      "description": "回答「AI 爬蟲有哪些種類」，也一次列出全部流量來源：五類流量各有哪幾家、每家派了哪幾隻爬蟲、各來了多少次",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-1-4.svg",
      "encodingFormat": "image/svg+xml",
      "width": 2400,
      "height": 1500,
      "sha256": "40908139c226bb9eaa611701a2da6fd396dd97fb0f94a654631e3ba96107335b"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 2-1",
      "name": "AI 顧客旅程地圖：四階段十步驟",
      "description": "AI 顧客旅程：四階段十步驟，對照行銷受眾與旅程診斷",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-2-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1022,
      "sha256": "061ac8493c5688817084b9c1f5b3a4c0e034cdcfcaa923527da24f2e4597b116"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 2-2",
      "name": "旅程診斷關卡圖：十步驟、十道關卡",
      "description": "十步驟與十道診斷關卡：每一步一道關卡，各有一句診斷問句",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-2-2.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 664,
      "sha256": "2b20d518b2f918898340112064eba3aadb7ea1a4fe93267786240a288a8f790f"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 2-3",
      "name": "五類行銷受眾旅程泳道圖",
      "description": "五類行銷受眾怎麼走 S1 到 S10",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-2-3.svg",
      "encodingFormat": "image/svg+xml",
      "width": 2200,
      "height": 3020,
      "sha256": "624762d7b548a3b01df220951b1f972fda550b7d9d405d62a547bb17fbba810e"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 2-4",
      "name": "AI 平台旅程覆蓋圖：各家走到的最遠步驟",
      "description": "以 S1–S10 為共同尺度，比較各家行經範圍與最遠步驟",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-2-4.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1900,
      "height": 1208,
      "sha256": "fcc89231119d8efd9f5271b017c0baa7ca73d7583f08f77e25929c00609a41d6"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 2-5",
      "name": "被 AI 提到的 4 條路＋最後一關",
      "description": "被 AI 提到的 4 條路與最後一關，對照 S1–S10",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-2-5.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1672,
      "height": 941,
      "sha256": "5aa70ecc3583b9090da62699dcd4da2333cb0b897a6c98242039ce66f17070df"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-1",
      "name": "IDAEO 量測服務藍圖",
      "description": "網站、爬蟲、AI 平台後台、AI 平台前台、人類的量測分工",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1920,
      "height": 1710,
      "sha256": "9423c3868c0e0a76f0f6f0c33bef44700b05ec20fe38a742051c3ab657e54efc"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-2",
      "name": "內容旅程地圖與 AI 黑盒子",
      "description": "各旅程階段的量測成果與 AI 黑盒子",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-2.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1760,
      "height": 1040,
      "sha256": "907fd4e3ec6786956bc37a7f95acd9470140cf6bd026d862e1f5c506e0ca084e"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-3",
      "name": "AI 平台旅程成果矩陣",
      "description": "各家 AI 平台在 S1–S10 的紀錄總表",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-3.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 3342,
      "sha256": "efc486fa7b7efa779c48e770ecd9765608fa15d2ad06f7a49ca364726490fbfb"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-4",
      "name": "Google：搜尋顯示 7,410,298 次｜整條路數字最完整的平台",
      "description": "Google 的讀取、搜尋呈現與客人到站可沿旅程接續對照",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-4.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1266,
      "sha256": "49bf3773a9758ad19ca9645044e2abe8c52e80ec465db8b96593c121ad70746e"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-5",
      "name": "Microsoft：搜尋爬蟲讀取 12,050,061 次｜目前提供 AI 回答引用數字的平台",
      "description": "Microsoft 的資料能把搜尋收錄、回答引用與客人到站接起來",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-5.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1266,
      "sha256": "e6dfd172a121085b5565e8ff3566ca3a3b8c79d492486275929242ce16198458"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-6",
      "name": "怎麼知道被 AI 引用？量測黑盒子兩端",
      "description": "回答「怎麼知道被 AI 引用」",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-6.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 2420,
      "sha256": "ac52ee03864625c34b7106ea96e5e37e145fe44c74bfe044a5b7d5b4d7c90d66"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-7",
      "name": "OpenAI：訓練用途讀取 10,602,782 次｜近九成是訓練用途請求，也是當場來讀最多的平台",
      "description": "OpenAI 為訓練來讀，也為即時提問當場來讀",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-7.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1238,
      "sha256": "fde528780cfdb5565c6d685b5108ca0f259dc2f066d38958fd2fb81f11946406"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-8",
      "name": "Anthropic：訓練用途請求 24,479,305 次｜訓練用途請求居各家之首",
      "description": "Anthropic 的讀取大多是為訓練來讀，呈現這類讀取的規模",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-8.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1318,
      "sha256": "457be6d95696accdd48cc87236af632bb075ed9468305380d280298f0cb88d5b"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-9",
      "name": "Apple：建目錄請求 24,615,429 次｜建目錄量居各家之首",
      "description": "Apple 的讀取集中在為建目錄來讀",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-9.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1318,
      "sha256": "86e9b2d82a54d360f6081092debaab7987e9eac4de0dd7ce441859aa6e4c2553"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 3-10",
      "name": "Meta：訓練用途請求 11,583,411 次｜讀取全部是訓練用途",
      "description": "Meta 的讀取紀錄對應訓練用途，客人到站則依自然流量解讀",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-3-10.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1318,
      "sha256": "0ba1f3036876e84587ca204359c2b29b184de180712ab01468adfdbe64c3cb3c"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 4-1",
      "name": "IDAEO 驗證模型：三方驗證與可信事實",
      "description": "IDAEO 驗證模型結合官方、本方與第三方證據，支持可信事實",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-4-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1230,
      "sha256": "eaa50b8c940d439849f94a31707fcb1377c38f195f05ad29e48145252c7d42bc"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 5-1",
      "name": "服務分級階梯圖：AEO 曝光、AEO+ 口碑、IDA 品牌公關",
      "description": "十步驟對應的服務分級、策略與驗證",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-5-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1216,
      "sha256": "93d60c774b83dd1b391acca35d4323bfb51cf0552cd0fd5c8ecff3d4107dac3c"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 5-2",
      "name": "成效指標對照矩陣",
      "description": "九個成效指標對應旅程步驟、診斷問句、IDAEO 解決方案與數據",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-5-2.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1130,
      "sha256": "eb5526a89628603f15c94f589827f4cc6e329e9533ba767d406877dfcf68118a"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 6-1",
      "name": "全程成效儀表板：八項實測數字與第一方數據",
      "description": "三類成效指標對應各自的衡量對象",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-6-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 844,
      "sha256": "fe9eb148161717916899f60c9c4322e2d7edcbacc9f02eec6f063e36851a3b42"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 6-2",
      "name": "十步驟成效總覽",
      "description": "十步驟總覽，呈現各步的量測成果",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-6-2.svg",
      "encodingFormat": "image/svg+xml",
      "width": 2060,
      "height": 890,
      "sha256": "6d96a68adc1f070d26a38f8c9a50c4b9d92aece74bbce837e8007421d03f60c9"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 6-3",
      "name": "AI 來訪結構圖：誰來、來做什麼",
      "description": "流量依行銷受眾與功能分布",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-6-3.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1800,
      "height": 1260,
      "sha256": "a871e92a32e4654c8066ed084d0e97e1b9d48d9aea1c38809638935daeec4401"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 6-4",
      "name": "全程成效流向圖：從 AI 曝光到客人上門",
      "description": "全站流量依 AI 平台與用途分流，最後接到自然流量",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-6-4.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1150,
      "sha256": "e4ea64ec3d61a56a8a08ce7c673dbef42268594dd384d3804541697af52f1932"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 6-5",
      "name": "九家 AI 平台旅程成果比較",
      "description": "各家讀取量與帶客成果的同尺度比較",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-6-5.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1170,
      "sha256": "11db825e0b61f285bb3add504f9600b7260311a2d5b5fa8f0c25fecf48bb723f"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 6-6",
      "name": "冷啟動時間軸：AI 平台依序到站與早期紅利",
      "description": "冷啟動與早期紅利，呈現 AI 平台依序到站的節奏",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-6-6.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 2310,
      "sha256": "bd04b0f3232a3e6ce0663dea2ffebf17a60f88a9ad6f8a74b16000e124071232"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 7-1",
      "name": "IDAEO 成長里程碑：從零到一億次請求",
      "description": "八個里程碑與累積曲線，呈現網站從零到一億次請求的實績",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-7-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1597,
      "sha256": "3a4373281542a87c6d676bc055d68fd5540eabe3538e02c50860c04f09501e5f"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 7-2",
      "name": "AI 平台月排名消長圖",
      "description": "各家平台讀取量的月排名變化",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-7-2.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1800,
      "height": 1170,
      "sha256": "872f1884cadacb0ea8c4d18e57f71412dbd9c616e0a905bddfb10c3d6f3d3006"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 7-3",
      "name": "早期實測店家成果：加入實測期間的變化",
      "description": "早期實測店家也一起驗證",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-7-3.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 3541,
      "sha256": "ab84bd65fee609802ee2f10cb6f8cec3a35e3fc20c9b6d92530b4825c518db37"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 8-1",
      "name": "AI 能見度定位圖：能見度在完整旅程的位置",
      "description": "AI 能見度指標與完整旅程相互對照，強調基本功是 S1–S4",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-8-1.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1032,
      "sha256": "59a0c3d7addadf94330b5097aa9bbe72ed52e72633a3b7f897aafd612f4fe611"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 8-2",
      "name": "IDAEO 理論基礎對應圖",
      "description": "17 項既有理論依五大構面排列，每格列出處與應用",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-8-2.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1340,
      "sha256": "1c46b0b2a57eaf35b46c2c23645d6b41d2cf549d1266387d2487a265fae7aa77"
    },
    {
      "@type": "ImageObject",
      "identifier": "圖 8-3",
      "name": "IDAEO 七大定律總圖",
      "description": "IDAEO 七大定律是全書核心",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures/fig-8-3.svg",
      "encodingFormat": "image/svg+xml",
      "width": 1600,
      "height": 1020,
      "sha256": "0b2daddc006a1d4fced9a7b70271561cffb7d61bd8d6585ee2e3f09f25794cc1"
    }
  ],
  "encoding": [
    {
      "@type": "MediaObject",
      "name": "atlas.html",
      "encodingFormat": "text/html",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/atlas.html",
      "sha256": "590fb88437a36eff448a185ad5ed1d97750b12561de90d80d9c77bdbf4db537b"
    },
    {
      "@type": "MediaObject",
      "name": "atlas.zh-Hant.md",
      "encodingFormat": "text/markdown",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/atlas.zh-Hant.md",
      "sha256": "f32df9d557846e3145168162d737a1e4a1283ae4b33eeb808239843ca4722b77"
    },
    {
      "@type": "MediaObject",
      "name": "figures.json",
      "encodingFormat": "application/json",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures.json",
      "sha256": "65de26f4f4cb12c63697e0a927ec093699207a0f53a727c88af110aaea91dfd3"
    },
    {
      "@type": "MediaObject",
      "name": "figures.relations.json",
      "encodingFormat": "application/json",
      "contentUrl": "https://km.idaeo.ai/idaeo/v1/figures.relations.json",
      "sha256": "a1f8489efbaea96aeaaaf6d63b7b312ab9f4054939de8e5d6a62435bbbab38da"
    }
  ],
  "workTranslation": [
    {
      "@type": "CreativeWork",
      "@id": "https://km.idaeo.ai/idaeo/v1/zh-Hans/atlas.html",
      "url": "https://km.idaeo.ai/idaeo/v1/zh-Hans/atlas.html",
      "inLanguage": "zh-Hans",
      "translationOfWork": {
        "@id": "https://km.idaeo.ai/idaeo/v1/atlas.html"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://km.idaeo.ai/idaeo/v1/en/atlas.html",
      "url": "https://km.idaeo.ai/idaeo/v1/en/atlas.html",
      "inLanguage": "en",
      "translationOfWork": {
        "@id": "https://km.idaeo.ai/idaeo/v1/atlas.html"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://km.idaeo.ai/idaeo/v1/ja/atlas.html",
      "url": "https://km.idaeo.ai/idaeo/v1/ja/atlas.html",
      "inLanguage": "ja",
      "translationOfWork": {
        "@id": "https://km.idaeo.ai/idaeo/v1/atlas.html"
      }
    }
  ]
}